Unipol “Mission > Evolve”

Rome, Milan, Turin and Bologna

The Roadshow “Mission > Evolve” was a large-scaled convention organised for the introduction of the Strategic 2019- 2021 Plan of Unipol Group.

10 days, 5 stages for a particular event characterised by an innovative mix of live speech and entertainment that touched the cities of Milan, Rome, Turin and Bologna twice. The meetings saw 10.000 people between employees and insurance agents as protagonists. Every date of the Roadshow “Mission > Evolve” was a spectacular event of institutional moments with presentations interchanging with music performance, light show and interactions with the audience all played in a more than 300m2 stage. The show started with a motorized opening of a led screen together with a special sound design that mixed music with the sound of 3D printers to represent a technological evolution. On stage, there was the Gaga Symphony Orchestra that, just like Unipol Group, constantly evolves and moves together, from a classical repertory to pop, jazz and rock one. The audience took part in this show with their personalised wristbands which lit up to emphasize some moments.